1-800-FLOWERS.COM launches .mobi site; Enables users to shop for flowers on the mobile phones

Popular online florist 1-800-FLOWERS.COM has launched the mobile-optimized version of its website to enable users on all mobile phones with a web browser to send flowers directly from their handsets. Located at (guess) 1800flowers.mobi, the new mobile site provides users with quick access to popular gift categories, including birthday, anniversary and get well. Shoppers can also browse flowers that are available for same-day delivery, use their existing 1-800-FLOWERS.COM accounts and even check the order status. The 1800flowers.mobi is easy to use, and the way I see it illustrates the right way of going mobile — all the hassle is removed and nothing stands on your way for flower shopping.

Suddenly, we’ve lost all the excuses for missing that important date.