Interpret: Apple iPhone will boost consumer demand for mobile video
By Will Park on Wednesday, July 18th, 2007 at 2:39 PM PST In Announcements, Apple, Research, Services, iPhone
The iPhone is a wonder of a media player – being the first widescreen, multi-touch, video iPod. Watching videos on the iPhone is nothing less than a joy (unless you’re trying to download that YouTube video over EDGE, but that’s a different story).
Media research firm, Interpret, conducted a five-day study just a week after the Apple (NSDQ: AAPL) iPhone’s launch on June 29. The results seem to indicate that the iPhone’s ability to play videos on a large, sleek display will help drive the mobile video industry. Apparently, 63% of those surveyed have watched video on their iPhone, compared with 28% of normal mobile phone users. What’s more, 46% of iPhone owners peeped a music video, 34% watched the news, and 32% checked out a movie trailer.
Interpret is pinning the increased video demand on the iPhone’s snazzy new delivery method, as opposed to consumer’s changing their viewing habits. The study extrapolates this trend to go so far as saying that the iPhone will have a “halo” effect on the industry – driving the demand for mobile video across the board. As more and more consumers see how good mobile video is on the iPhone, interest in getting video on their devices may increase.
Still, the study was conducted fairly soon after the iPhone launch – so the data might be skewed by the iPhone’s “newness” factor. If the iPhone truly is to drive mobile video demand, the results of this study will still be prevalent well after the launch. We’d like to see a repeat survey conducted after the buzz around the iPhone has died down a bit.
Actually, we’d like to see a survey conducted to determine what would be the major barrier to iPhone-like video delivery for normal mobile phone users. Internet speed? Screen size? Battery life? Speakers? Content?
What aspects of mobile video delivery are most important important to you?
[Via: Mashable]
That’s a bold assumption to make, the only fair conclusion is that the iPhone will boost consumer demand for video – on the iPhone!
True, that is the only logical conclusion that can be drawn, but I think what Interpret is doing is to take into account how influential the iPhone will be to the market – making mobile video predictions based on that.
true, but what about people who can’t afford/don’t want to fork out the $600 for an iPhone. They will need phones that play video just as well but at a better price. That’s a huge market that apple is missing out on. Little do people know, that a site called Zannel looks great on even low end phones that can play video. And its free. which is a even better solution. but if you do have the iPhone, it looks awesome on it as well.