Cell Phone News

Japan to get Japanese-language BlackBerry on July 23rd

By Will Park on Wednesday, July 18th, 2007 at 1:37 AM PST In Announcements, Devices, DoCoMo, RIM (Research in Motion)

Japanese BlackBerry on the wayWith China getting their very own CrackBerry, it was just a matter of time before Research In Motion brought the finger-cramping BlackBerry (NSDQ: RIMM) line to China’s island neighbor, Japan. The Japanese-language version of the BlackBerry was announced yesterday - for a July 23 launch from Japan’s largest wireless carrier, NTT DoCoMo (NYSE: DCM).

An English-language BlackBerry has been available in the Japanese market since last September, and the new Japanese version will only be available to corporate types. Ryuji Yamada, an NTT senior executive in corporate marketing believes the BlackBerry will “revitalise Japanese businesses” - despite the BlackBerry’s low brand recognition in Japan’s mainstream (where emails have been widely available on mass-market mobile phones).

“The reason why the BlackBerry is so popular in countries like the United States is that it receives emails while their cellphones don’t,” said Kenji Nishimura, telecoms analyst at the Daiwa Institute of Research. So we’ll just have to see how RIM fares with the mainstream Japanese market. We’re not holding our breath for any sort of spectacular success.

[Via: Yahoo News]

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2 Comments on “Japan to get Japanese-language BlackBerry on July 23rd”

  1. Bugzee Malone says:

    When is NTT DoCoMo going to release a “Blackberry” style phone for the general Japanese public?
    They are available for the “business users” but when I inquired about getting one the rates were outrageous.
    SoftBank have had the PDA style X01HT out for a while and will release the X02HT and X01T soon.
    I would change carriers but the SoftBank area coverage is not as good as the DoCoMo network in the country areas.

  2. desmond ellis says:

    i would like to know the cost of a black berry pearl in japan

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