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With established wireless markets saturated to the point of making lesser handset manufacturers want to jump ship, it makes sense to try to get an advantage in emerging markets. It looks like Nokia is all about that particular strategy, they’re getting their foot in the emerging-market-doors of places like India. The market-leading Finnish handset manufacturer has just cut the ribbon on the doors of their new “satellite” design center in Bangalore, India – the Silicon Valley of India.
The move is intended to keep Nokia ahead of manufacturers, like Motorola, in emerging markets around the globe. And, the Indian market is emerging with a fury – adding 6 million new mobile phone users a month!
Says Hannu Nieminen, head of innovations at Nokia Design, “Design is not just about the look and feel of the handset but equally important is what it can do for people and how it fits into their lives,” said…Designers must be exposed to how people live and work in different places around the world.”
While everyone is concentrating on iPhone this and iPhone that, it looks like Nokia is quietly ensuring its future as a global leader in handset design and, more importantly, handset market share. We have a feeling that Nokia is actually enjoying all the attention that Apple and its iPhone are getting – it gives Nokia the option to run a screen-play on the field of global handset manufacturing. They’re clearly playing their own game here.
[Via: TMCnet]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
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