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Everybody wants a piece of the burgeoning mobile video market, and O2 is the newest wireless carrier to jump on the bandwagon. The German, UK, and Irish wireless carrier recently inked a deal with BBC Worldwide to distribute its mobile content through the O2 Active mobile portal. The deal will allow O2 to sell the BBC content in the form of ringtones, wallpapers, and video clips- with an initial offering that includes The Office, Little Britain, Doctor Who, I’m Alan Partridge, and League of Gentlemen.
Broadcaster-Carrier partnerships seem to be the best way to bring mobile phone users the video content that they want. Afterall, it’s the mainstream TV/video-content that most appeals to most users – aside from YouTube that is.
[Via: MocoNews]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
