Money doesn’t grow on trees. But if you’re a wireless carrier, it might grow on SMS text messages. At least it seems that way for Sprint. The third largest wireless carrier has announced that it will be bumping up the price of each SMS text message sent without a text messaging plan. It looks like the $0.15 per-message fee will be hiked up to a $0.20 per-message fee. That’s one way to help out your struggling bottom line.
We actually welcome these kinds of text messaging price-hikes from carriers because they usually give the consumer the legal grounds to terminate their contract without having to pay an Early Termination Fee (ETF). However, Sprint has announced that they will not be letting customers waive the ETF – apparently, only “material” changes give the customer the leverage to cancel their contract without an ETF, and the changes to the SMS text message fee don’t qualify.
So, what does this mean for Sprint customers? They will be giving Sprint more money through increased per-message fees or by signing up for a messaging plan – one way or another, they’ll be reaping the benefits of the SMS-text-message-money-tree.