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Apple might have another trademark battle on its hands. Apparently, HTC owns a global trademark on the “Touch” name as it applies to handheld devices. And with Apple recently dropping the iPod Touch on us, it’s bound to cause some corporate legal jockeying.
HTC clearly has grounds to go to the courts to work this one out, but it looks like they’re feeling all warm and fuzzy on account of their birthday celebration. HTC is going to try for an amicable resolution to this situation – a la Cisco and their “iPhone” trademark.
Ching-hung Wang (transliterated from Chinese), marketing manager of HTC pointed out that he does not think Apple’s iPod touch was targeting HTC since Apple should put its focus on bigger companies like Google, Yahoo and Microsoft. As for whether iPod touch violates HTC’s trademark, Wang pointed out that in the past Apple and Cisco were able to reach a mutually satisfactory agreement over the rights to the iPhone trademark, adding that the question surrounding the rights to the Touch trademark would need further observation.
We’re glad HTC decided to play nice with their “Touch” trademark, it’s refreshing to see corporations actually negotiating out of court.
[Via: WMExperts]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
