Is that a FROG on your mobile web browser?

FROG is a free service which aims to appeal to the smartphone users by providing them with a customized mobile web homepage. Basically, what it does is allow you to select your favorite web destinations, pick the color and icons, and create the mobile web homepage that suits your needs. As you can see for yourself, they’ve made sure to appeal to the general public, hence among the included services are popular destinations such as Google (NSDQ: GOOG) and Facebook. In addition, FROG also helps you quickly check the latest sports scores, flight status and local traffic, or find restaurants nearby. Quite useful, though I still have to understand their business model. Guess they’ll just include ads at some point in the future.