Cell Phone News

Nokia to publish 29 minute movie about music to advertise their new store

By Stefan Constantinescu on Wednesday, September 26th, 2007 at 5:26 PM PST In Nokia, Ovi

ovi n958gb Nokia to publish 29 minute movie about music to advertise their new store

Using Firefox? Then no music recommenders website for you! Reuters is saying that instead of Nokia (NYSE: NOK) dropping some serious cash on a world wide marketing blitz, they are going to post a 29 minute video, as well as bite sized portions of it, on video sharing sites such as youtube in the hope that people will buy more Nseries devices.

First things first, people who are on youtube all day long and are likely to share these kinds of things with their friends use Firefox. I don’t know anyone my age who uses Internet Explorer.

Second thing, music does not sell devices. If you came to my house and I happened to have some wicked music playing, are you going to ask me where I got my CD player? No, you’re going to ask me what the artist and title of the current track is. When you go home you’re going to look it up via Google (NSDQ: GOOG), add the word “torrent” to the end of your search query and Bob’s your uncle you just scored an awesome music track.

In fact, forget about that scenario, what if you were in a restaurant and an amazing song came up. Who would you ask for the artist and track? Why not take out any Sony Ericsson (NYSE: SNE) device made in the last 2 years and hold the microphone up to the speaker. It records a 15 second sample, sends it via the intertubes to some server in the middle of no where, then you get the information you need right then and there with the option of buying that track immediately (we know you’re going to pirate it anyway). This is called TrackID, which I can whole heartily say is amazing. Sadly I’ve yet to see a Sony Ericsson device with a 3.5 mm headphone jack and my W880i looks like it grew a tumor when you dare connect the headphone adapter:

4394 headphones Nokia to publish 29 minute movie about music to advertise their new store

So we have a Finnish company who is a slave to Microsoft (NSDQ: MSFT)’s Internet Browser, a Swedish-Japenese joint venture who doesn’t believe in input/output standards and Steve Jobs, the hypocritic antichrist who talks about how DRM is evil, that it hurts consumers and that one should think differently, yet offers a device locked tighter than a Muslim in Guantanamo connected to a music service of equal restraint.

Why can’t phone makers get music phones right?

I bet my long time readers are surprised to hear I actually have a Sony Ericsson device. I always say do not follow a company blindly, always do your research before establishing your conclusions.

Update: URL fixed, thanks for the heads up!

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One Comment on “Nokia to publish 29 minute movie about music to advertise their new store”

  1. another amazing rant! go stefan go!

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