New iPhone ads highlight benefits rather than features
By Dusan Belic on Monday, October 8th, 2007 at 8:17 AM PST In Apple, Devices, iPhone
Apple (NSDQ: AAPL) have prepared three new iPhone ads in which, instead of highlighting the iPhone’s features, they went for benefits. Three guys (Doug, Elliot and Stephano), three stories and three completely different uses. Not that this couldn’t be done with some other smartphone, it’s just that Apple is the best when it comes to marketing and emphasizing their products’ qualities. Enjoy!
Aw, that’s cute. Apple advertising convergence.
I hope panelist #3 is satisfied with replacing his digital camera with the iPhone.