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According to the new mobile consumer study conducted by The Kelsey Group and ConStat, “Mobile Market View,” 44.7% of U.S. mobile phone users say a mobile phone with better Internet capability will be a key factor in their next mobile phone purchase decision. At the moment, only 26% of mobile phone subscribers in the U.S. opt for an Internet access plan and I guess that number will grow exponentially in the coming months.
In addition, Mobile Market View study also discovers it’s the maps and local commercial search that are preferred Internet applications. In the past six months, 9.8% of respondents used their mobile phones to conduct Internet searches for products and services in their local area. During the same period, 10.7% downloaded or looked at maps, while 10.9% indicated they had downloaded search or mapping applications to supplement those that came with their mobile phones.
Should we thank Apple for the rising interest in the mobile Internet in the U.S.? What do you think?
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
