Ovi: Making devices that let you create content is not enough
By Stefan Constantinescu on Thursday, October 11th, 2007 at 6:08 AM PST In Nokia, Ovi
Telco 2.0 has a great article on what Ovi is to Nokia and how it compares to the American automotive industry in the 1950’s and 1960’s. The conclusion is one I’ve shared before on this site, that today people are communicating in ways other than the traditional phone call and text message. The devices that enable us to produce high quality images and movies are here today, but the experience of sharing those pieces of personal content amongst our friends and family is a difficult one. Nokia (NYSE: NOK) is stepping on the toes of operators, but at the same time is it really their responsibility to innovate?
“Nokia is stepping on the toes of operators, but at the same time is it really their responsibility to innovate?”
Assuming you’re asking if it’s Nokia’s responsibility to innovate in terms of services, I’d say no, it’s not Nokia’s responsibility, but if no one else is, and it could, in the future, affect their handset sales, then they don’t have a choice.
Similar to the music industry. It’s not Apple or Amazon’s job to innovate in terms of how we get music. It’s the RIAA’s, since they’re the distributor. However, if they’re not innovating, someone else has to step up to the plate, and unfortunately for the RIAA, it’s going to cost them alot of opportunity dollars, and possibly (hopefully) even eliminate them altogether.
Nokia’s innovating with Ovi because no one else seems to want to, and it needs to be done (at least as far as what I’ve seen Ovi to be).
Agree. It is also their responsibility (in a VERY broad sense) to their investors/shareholders to try to continue to try to add value to the company and to seek new growth areas in a very saturated consumer electronics market that they are in.
Kudos to Nokia for innovating! I have yet to meet a person who would say “I am so happy with my operator, they are just fantastic!”
SO I don’t mind if Nokia pushes a few buttons there too to make them wake up…
telco 2.0 is dramatically over-thinking this. the sooner operators realize that ovi makes them money that they would never get any other way, the better their chances of remaining relavent.
I agree and dont you think many operators need to follow Telefonicas deal with Nokia about the new Multimedia Menu?
press http://www.nokia.com/A4136001?newsid=1158811
Like randomwakl say >the sooner operators realize that ovi makes them money that they would never get any other way
Those Spaniards are smart. Best user experience = most customers.
Yes and I belive lot of operators will follow Telefonicas example like Vodafone and I hope AT&T ,Rogers and Fido . When Nokia have around
900 miilion customers it be only stupid to NOT make a deal with Nokias OVI .