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Ovi: Making devices that let you create content is not enough

Categories: Nokia, Ovi
By: , IntoMobile
Thursday, October 11th, 2007 at 6:08 AM

Telco 2.0 has a great article on what Ovi is to Nokia and how it compares to the American automotive industry in the 1950′s and 1960′s. The conclusion is one I’ve shared before on this site, that today people are communicating in ways other than the traditional phone call and text message. The devices that enable us to produce high quality images and movies are here today, but the experience of sharing those pieces of personal content amongst our friends and family is a difficult one. Nokia is stepping on the toes of operators, but at the same time is it really their responsibility to innovate?

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About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • Ricky

    “Nokia is stepping on the toes of operators, but at the same time is it really their responsibility to innovate?”

    Assuming you’re asking if it’s Nokia’s responsibility to innovate in terms of services, I’d say no, it’s not Nokia’s responsibility, but if no one else is, and it could, in the future, affect their handset sales, then they don’t have a choice.

    Similar to the music industry. It’s not Apple or Amazon’s job to innovate in terms of how we get music. It’s the RIAA’s, since they’re the distributor. However, if they’re not innovating, someone else has to step up to the plate, and unfortunately for the RIAA, it’s going to cost them alot of opportunity dollars, and possibly (hopefully) even eliminate them altogether.

    Nokia’s innovating with Ovi because no one else seems to want to, and it needs to be done (at least as far as what I’ve seen Ovi to be).

  • Viipottaja

    Agree. It is also their responsibility (in a VERY broad sense) to their investors/shareholders to try to continue to try to add value to the company and to seek new growth areas in a very saturated consumer electronics market that they are in.

    Kudos to Nokia for innovating! I have yet to meet a person who would say “I am so happy with my operator, they are just fantastic!” :) SO I don’t mind if Nokia pushes a few buttons there too to make them wake up…

  • randomwakl

    telco 2.0 is dramatically over-thinking this. the sooner operators realize that ovi makes them money that they would never get any other way, the better their chances of remaining relavent.

  • viipottaja

    Those Spaniards are smart. Best user experience = most customers.

  • Ben

    Yes and I belive lot of operators will follow Telefonicas example like Vodafone and I hope AT&T ,Rogers and Fido . When Nokia have around
    900 miilion customers it be only stupid to NOT make a deal with Nokias OVI .