Land Rover jumps into mobile marketing powered by Enpocket Nokia Ad Business
By Dusan Belic on Thursday, October 25th, 2007 at 2:18 AM PST In Announcements, Nokia, Services
Following the acquisition of Enpocket, Nokia (NYSE: NOK) has announced that its mobile advertising unit has landed a new client - Land Rover. The famous SUV maker is using Nokia Ad Platform for its “targeted interactive mobile Internet experience” to promote the LR3 model.
Under the deal, Land Rover is getting a mobile web site where consumers can learn about the new vehicle, find local dealers, as well as download video clips of LR3 in action. In addition, consumers of a certain demographic groups are served banner ads on carrier-grade media that encourage them to click through to the LR3 mobile site…
One thing that’s missing - wallpapers. Yeah, we do want them! 
