Nike and KDDI bundle shoes with mobile phones

There’s nothing new in a fact that two companies from different industries are co-operating to extend both of their respective brands. Most notably, you’re probably aware of the Nike/Apple (NSDQ: AAPL) partnership which resulted in Nike offering its shoes along with an iPod.

Now, we have the mentioned shoe manufacturer partnering with KDDI in Japan to offer the limited series of customizable shoes with KDDI’s Infobar 2. Just like the phone, the shoes will be also available in four different colors to match the phone’s look, and will be further customizable using the Nike ID feature.

Starting December Nike will be accepting orders, but to keep it exclusive only 222 will be sold…

[Via: textually.org]