The Apple iPhone SDK is likely coming early next year, that much we know. And, as Apple’s Vice President of Hardware Product Marketing, Greg Joswiak pointed out in an interview with Fortune, Steve Jobs is planning to require any third-party iPhone applications to use a digital signature – much like Nokia requires for any third-party applications designed for their phones. That way, if some eager-but-novice iPhone developer releases some wonky software, we’ll be able to track down exactly what’s causing the problem – the same applies to malicious applications.
And, in classic pompous-Apple style, Joswiak pointed out that Apple is staying ahead of their competitors, and that they “tend to put the cross hairs on where we are now, and by the time they come up with a product that tries to match where we are now, we’re beyond them. We’re one or two generations beyond, moving faster than they are.” Thanks for the tip. We already love and use your products, there’s no need to get all uppity about it – but, then again, Apple’s elitist attitude has been working pretty damn well so far.
Just release the iPhone SDK already and stop talking it up, will ya?