Motorola discovers vowels, trademarks new a new brand called ZINE

Motorola is trademarking the name Zine, presumably to be used a sub brand in their smartphone lineup. This isn’t new, companies do this all the time. Sony Ericsson (NYSE: SNE) has their Walkman and Cybershot sub brands, Nokia (NYSE: NOK) has Nseries and Eseries, this is more of a marketing move than anything. What is shocking is how many things the term Zine will be used to market:

Mobile telephones, pagers, radio transceivers, electronic personal organizers, headsets, microphones, speakers, carrying cases and phone holsters, computer software and programs used for transmission or reproducing or receiving of sound, light, images, text, video or data over a telecommunications network or system between terminals and for enhancing, interacting and facilitating use and access to computer and communication networks; computer e commerce software to allow user to safely place orders and make payments in the field of electronic business transactions via a global computer network or telecommunications network; computer game software for mobile handsets; computer software and programs for management and operation of wireless telecommunications devices; computer software for sending and receiving short messages and electronic mail and for filtering non-text information from the data; digital cameras, video cameras; data cards, modems, global positioning units, batteries, battery chargers, power adapters, antennas…[and] Wireless telephone services and electronic transmission of data and documents via communications networks and global computer networks.

Pagers, you’ve heard it here first folks, Motorola (NYSE: MOT) is bringing pagers back!

[Via: Gizmodo]