A quick word on Nokia World
By Stefan Constantinescu on Wednesday, December 5th, 2007 at 11:31 AM PST In Nokia
I’ve been in Amsterdam since Monday, not blogging, because this city is amazing and if it wasn’t for all the coffee I wouldn’t be alive.
That being said, there are a few things I want to jot down for a more elaborate piece later on, but here is some immediate feedback:
Chris Anderson from Wired gave a thought provoking talk on the economic paradigm currently known today as attention scarcity and what factors are causing it. That speech compounded with the words of Rory Sutherland on how marketing is being turned upside down got me thinking about something. Rory said that you probably wouldn’t want to watch a video on youtube of a guy building a bookcase he purchased from IKEA. If however you do purchase that bookcase than that video is the most valuable resource to you at that exact moment in time.
Case in point, people complain that multimedia computers are too complicated to use and it really isn’t until one is shown the power of their devices that they begin to understand their full potential. All Nseries devices ship with video playback capability and some type of memory card inside the box. How hard would it be to make a video of someone showing off the device and everything it can do?
Let’s be honest, no one reads their manual. No one watches that silly 30 second, Moby diseased, advertising video. We all hit NO when the tutorial comes up the first time you turn your device on and even if you do watch that video it doesn’t really show you anything.
There were a few words Nokia (NYSE: NOK) has been throwing around this past week, mainly openness and “being more human.” Humans learn by watching other humans do things. At one point my mom knew more about computer than I did, she showed me how to turn the magical box on and how to open programs.
Maybe that human touch is what Nokia needs.
Feel free to watch all the talks that were given on Nokia’s site here.
Nice idea:). I agree, people need to be educated as to the potential of these handsets – All those functions in the N series phones are certainly Nokias trump card over ‘apple’ (sorry to mention that dirty word) but a lot of ther general public dont know this.
PS Would you watch the 30 second clip if it was Modern Talking and not Moby!?:p
My 52 year old father recently got an N95(without my blessin), and kept the manual with him for 2 days straight, he always uses the tutorials on phones because he cant pick them up as easy. I have tried to show him but doesn’t pick it up when I show him. Food for thought.