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Samsung’s ambitious plans for Taiwanese handset market

Categories: Samsung
By: , IntoMobile
Friday, December 28th, 2007 at 12:20 PM

Samsung is getting greedy when it comes to the Taiwanese handset market (and the world handset market, we might add). But as Gordon Gekko has said – “Greed is good!” :)

Samsung phones

Anyway, Samsung will end this year with sales of 1.1 million mobile phones, surpassing its target of one million units. The good numbers obviously gave them wings to plan an increase in handset sales of more than 70% year-over-year. According to VP of the mobile communication unit at Samsung Taiwan, Scott Huan, the Korean giant plans to take up to a 25% share of the Taiwan mobile phones market with shipments totaling 1.8 million units in 2008.

And while that may seem as a way too ambitious goal, Samsung plans to accomplish its goals by launching at least two new handsets per month, with half of the new models being 3G handsets.

At the moment, the Korean handset manufacturer holds a third position in the country, and accounts for a 14.8% share in terms of unit sales and a 9.9% share in terms of sales value.

[Via: JampBLOG]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.