Mobile soap operas to hit India soon

Rajshri Media — also known as India’s number 1 broadband entertainment destination — is a company to watch for. They are aiming to reach all the mobile phone owners in the world’s fastest growing mobile marketplace who are looking for ways to entertain themselves while on-the-go.

Scheduled to launch by the end of January, the company will be rolling out the first ever 90-episode series of mobile soap opera. The experimental program is a comedic soap opera running for 3 minutes per episode, and in addition to mobile phone users, Rajshri Media will also target those using portable media players. If this ends up as a success, I’m sure we’ll see major Hollywood and Bollywood companies entering the market as well. In the meantime, Rajshri will be there, already well positioned. Good luck folks!

[Via: Mobile Whack]