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Mobile soap operas to hit India soon

Categories: Content
By: , IntoMobile
Thursday, January 3rd, 2008 at 7:51 AM

Mobile soap operas to hit India soon

Rajshri Media — also known as India’s number 1 broadband entertainment destination — is a company to watch for. They are aiming to reach all the mobile phone owners in the world’s fastest growing mobile marketplace who are looking for ways to entertain themselves while on-the-go.

Scheduled to launch by the end of January, the company will be rolling out the first ever 90-episode series of mobile soap opera. The experimental program is a comedic soap opera running for 3 minutes per episode, and in addition to mobile phone users, Rajshri Media will also target those using portable media players. If this ends up as a success, I’m sure we’ll see major Hollywood and Bollywood companies entering the market as well. In the meantime, Rajshri will be there, already well positioned. Good luck folks!

[Via: Mobile Whack]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.