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Helio sells off Buddy Beacon name to uLocate

By: , IntoMobile
Thursday, January 10th, 2008 at 5:47 PM

Helio sells Buddy Beacon to uLocateHelio, like so many other MVNO’s, has been hemoraging red-ink like it’s nobody’s business. Cash infusion after cash infusion, the company has failed to bring their bottom-line back into the green.

Whether or not the financial aspect has influenced their decision to sell off the “Buddy Beacon” trademark is unclear, but it seems that Helio has done just that. The “Buddy Beacon” trademark has been sold off to uLocate, the company that provides the national buddy-finding service.

The move could mark the entry of the friend-location service into other carrier-markets. We could see uLocate take “Buddy Beacon” to other national carriers. Let’s see how this plays out…

Press release

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About The Author

Will Park

Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...

  • Christian

    “Back” into the green? Helio has not yet achieved profitability, nor were they expected to. Look for Helio to make moves toward profitability in late ’08 or ’09.

    As for Buddy Beacon, it’s a smart move to sell it off to a third-party. That way, other carriers can offer the service and it becomes more valuable for all.