Holiday Gift Guide »

Sony Ericsson looks hotter than ever; Signs Maria Sharapova as the brand ambassador

Categories: Sony Ericsson
By: , IntoMobile
Sunday, January 13th, 2008 at 1:24 PM

Maria Sharapova

Sony Ericsson has just brought Maria Sharapova to its side. Under the agreement, the beautiful Russian player player will become the Swedish-Japanese handset maker’s first global brand ambassador. The mentioned position — at least for Maria — doesn’t just include promotion of the Sony Ericsson’s handsets and accessories — she will also be working with the SE’s design team on a range of products and accessories.

Commenting on the announcement, Maria Sharapova said, “It is really exciting to be working with a cool brand like Sony Ericsson which has such a strong reputation in the entertainment industry.” It certainly does… Now Maria if you want to volunteer for IntoMobile, we’ll make you our global brand ambassador as well. Just please hurry up, we have Ana Ivanovic standing in line too… ;)

[Via: Women's Tennis Blog]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • newtype2011

    This isn’t enough to make SE a major player…they need to make some better than average handsets to set themselves apart in the mobile industry -

  • Stefan Constantinescu

    can she even use a smart phone or are they hoping the 15 year olds who cream their shorts when looking at her will see her mobile and go out and purchase it?

  • Varun

    they hoping the 15 year olds who cream their shorts when looking at her will see her mobile and go out and purchase it?

    :mrgreen: :mrgreen: tat was really funny Stefan !!

    Nokia roped in a filmstar shak rukh khan recently to woo the women folks here..

    Do these things actually work !! Need to ask the marcom guys !