Mobile TV – here comes the advertising!
By Ben Robinson on Friday, January 18th, 2008 at 12:46 PM PST In Mobile Advertising, Mobile TV
Expway and Screentonic have announced a complete advertising management service Offer for mobile TV based on their respective products.
As you may or may not know, Expway are experts in Mobile TV ESG (Electronic Services Guides), and Screentonic have been leading in the way in Mobile Advertising (with a business built on text/banner ads in WAP pages).
I can only assume that the resulting output of the solution will be an ESG that when navigated, will show up short, (hopefully) targeted textual ads within the on-screen guide – and everyone loves ads, right?
[Via: Reuters]
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