By: Ben Robinson, IntoMobile Friday, January 18th, 2008 at 12:46 PM
Expway and Screentonic have announced a complete advertising management service Offer for mobile TV based on their respective products.
As you may or may not know, Expway are experts in Mobile TV ESG (Electronic Services Guides), and Screentonic have been leading in the way in Mobile Advertising (with a business built on text/banner ads in WAP pages).
I can only assume that the resulting output of the solution will be an ESG that when navigated, will show up short, (hopefully) targeted textual ads within the on-screen guide – and everyone loves ads, right?
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.
Ben Robinson
Thanks very much for the compliments, they are really appreciated