Disqus
This isn’t a post about how many iPhones have been sold (since people don’t leave that kind of data laying about!), but rather about the knock-on effect in O2 stores in the UK. It’s been reported that there has been a three-fold (that’s 3x for those of you that like to abbreviate) increase in the number of people coming in to stores since the wonderphone’s release….
Whilst there have been some anecdotal reports that the iPhone may not have done the volumes expected, this ‘pebble in a pond’ radiating effect on sales of other devices, accessories, and tariffs, can only be a good thing.
My opinion (for what it’s worth) is that securing the iPhone was another master-stroke by O2, following hotly on the heels of the launch of “The O2” (formerly the Millenium Dome) – for anyone that has been there, you will no doubt have been impressed at the experience! Having pulled that not inconsequential feat off, O2 then secured the most sought-after (if not most-hyped) device since time started, and have now boosted customers in-store! Amazing!
Well Done O2 UK!
[Via: The Independent on Sunday]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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