Disqus
2ergo has won a five-year contract with O2 UK to provide mobile marketing services, utilising it’s multisend platform. As the name suggests, the platform will allow O2 to communicate with it’s end-users, over SMS, MMS, and Email.
The platform will also be fully-integrated with O2′s CRM system, allowing Marketers to devise further interactive campaigns, drive marketing results, and build on customer relationships, in a targeted manner.
Personalisation is key in the platform, as is the capturing of instant responses, all in an automated fashion. Potential use-cases include appointment and payment reminders, membership/subscription renewals, marketing campaigns, and customer surveys.
[Via: Mobile Marketing Magazine]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
