Disqus
Player X has been appointed as the offical aggregator of all games and video content for Virgin Mobile in the UK. The deal includes all the portal management, aggregation, QA, and any encoding required.
It’s quite unusual that a single company has been appointed to do what is potentially such a large amount (both in terms of volume and categories) of an MNO’s content – most Operators I have worked with or for, favour the ‘eggs in many baskets’ approach. Perhaps Virgin, as an MvNO are looking at a different outsourcing strategy, allowing them to focus on grabbing revenue-generating subscribers.
Or perhaps Virgin have decided that content isn’t that important, and they are going to focus on the twin moo-ing cash cows of voice and text – there, I said it….thoughts anyone?
[Via: 3G.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
