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HTC and Parrot announce strategic alliance

By: , IntoMobile
Wednesday, January 23rd, 2008 at 4:36 AM

HTC hearts Parrot

The leading manufacturer of Windows Mobile powered smartphones and the France-based Bluetooth accessory maker Parrot have announced a strategic alliance to “develop improved compatibility and overall user experience between the companies’ products.” Under the agreement, HTC will be working more closely with Parrot to support product roadmaps, marketing efforts and channel development to provide an “enhanced complimentary solution for customers.”

In other words, I’m hoping this will result in HTC bundling Parrot’s Bluetooth accessories with their smartphones. We’ll have to wait and see. In the meantime, you can check out the official press release after the jump.

PRESS RELEASE – HTC Corp., the leading provider of Microsoft Windows Mobile based smart devices, and Parrot, a leader in wireless peripherals around the mobile phone, today announced an alliance to develop improved compatibility and overall user experience between the companies’ products. This alliance will see HTC working closely with Parrot to support product roadmaps, marketing efforts and channel development to provide an enhanced complimentary solution for customers.

“While HTC smart devices offer users one device for all their content, Parrot provides the easy-to-use wireless peripherals to release that content wherever and whenever the user wants,” said Henri Seydoux, founder and CEO of Parrot. “This enables HTC users to maximize the use of their devices through Parrot’s technology.”

Parrot manufactures a wide range of wireless mobile phone accessories, from Bluetooth handsfree car kits to wireless digital picture frames and Hi-Fi speaker systems. Parrot’s product range includes wireless peripherals to suit every environment for HTC devices – be it in the car, at home or in the office.

“By working in tandem with Parrot we can enhance our offering of mobility and connectivity and add real value for all customers by providing them expanded capabilities for their devices,” said Florian Seiche, Vice President, HTC Europe.

HTC has been manufacturing powerful Microsoft Windows Mobile based Smartphones and PDAs for more than ten years. The company launched its own consumer brand in 2006 and has since made great strides into both the corporate and consumer mobile markets. HTC’s diverse range of converged mobile devices offers choices for consumers, whatever their mobile needs. Its latest developments include the new Touch family of products featuring the HTC Touch, HTC Touch Dual and HTC Touch Cruise.

All three devices incorporate HTC’s touch-driven TouchFLO interface which provides an intuitive user experience. These devices integrate seamlessly with Parrot accessories delivering more choices for consumers. For instance, users can listen to their MP3 collection with the wireless Parrot PARTY to create instant entertainment on the move.

For more information on both companies, please visit their respective websites: www.europe.htc.com, www.parrot.com.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.