Juniper Research: Mobile entertainment service market to increase threefold to $64bn by 2012

According to a new report by Juniper Research – it’s the music, games and mobile TV that will contribute the most to the global mobile entertainment market which will rise from just over $20 billion in 2007 to more than $64 billion by 2012. Other mobile entertainment sectors include user-generated Content, gambling, adult and infotainment.

Mobile music will remain the largest single sector of the mobile entertainment industry over the next five years, with revenues generated to rise from nearly $9 billion in 2007 to $17.5 billion in 2012. Likewise, boosted by rapid growth in mass market “casual” titles, mobile games will retain its second-ranking with revenues expected to rise from just under $5 billion in 2007 to nearly $16 billion in 2012.

Meanwhile, strong growth is also expected from mobile TV, with many developed (and some emerging) markets launching dedicated mobile broadcast networks within the forecast period. This, plus increased adoption of streamed TV bouquets, should see the market rise from $1.4 billion in 2007 to $11.9 billion in 2012.

Other findings from the Juniper report include:

• Regulations and prohibitions will limit opportunities in the adult and gambling sectors, although Juniper Research envisages that restrictions on gambling services in the key US market will ease in the medium term
• China and the Far East will remain the largest regional market for mobile entertainment throughout the period covered by the report, with revenues rising from $8.5bn in 2007 to nearly $21.3bn by 2012
• Entertainment service adoption remains constrained by difficulties with the user interface, network speed and coverage and the excessive cost of data services

If you want to know more, white papers and further details of the study “Mobile Entertainment Markets: Opportunities & Forecasts (Second edition) 2007-2012″ are available as a free download from Juniper’s website.