The Weather Channel revamps its mobile website

The Weather Channel Interactive has a new, much better mobile website. Aside from improved and easier to use user interface thae was “based on customer feedback and usage,” the redesigned mobile website also features new maps, which now offer more surface level detail on radar and satellite maps. In addition, just in time for the ski season, The Weather Channel Mobile has added ski content and conditions including current weather conditions for popular resorts, surface conditions, base depth, new snow, and open lifts… Full release follows after the jump.

PRESS RELEASE – The Weather Channel Interactive (TWCI) today announced a revamped mobile Web site featuring new maps, ski information and a redesign that moves current conditions into the page header. The Weather Channel Mobile Web is one of the top five Mobile Internet Sites and averages more than six million unique users per month, making it the most popular weather resource on the mobile Web according to Nielsen Mobile.

The new TWCI Mobile Web navigation, which highlights current conditions on the page header, was based on customer feedback and usage. Other content such as Pollen Forecast and Boat and Beach information have been moved to more prominent locations in the navigation so that users have direct access to these popular features. In addition, new maps have been added which offer more surface level detail on radar and satellite maps.

Just in time for the heart of ski season, The Weather Channel Mobile has added ski content and conditions including current weather conditions for popular resorts, surface conditions, base depth, new snow, and open lifts. Users can search for conditions at a ski resort based on their current location, state, or country. In addition, weather almanac data including average temperatures, record highs and lows, sunrise and sunset and monthly temperature and precipitation averages is now available.

“As one of the most popular mobile Web destinations, we try to monitor customer feedback and traffic patterns to ensure that the site reflects our customers’ needs,” said Louis Gump, vice president, Mobile for TWCI. “Our new ski section is a perfect example of providing our active, on-the-go users the information they are looking for, in this case even when they are on the ski lift, planning their next run.”

The Weather Channel Mobile is consistently one of the top five mobile Web sites in the US, and offers advertisers a great opportunity to reach active engaged users with unique ad products that include geo-targeted and weather triggered ads. For more information visit http://www.weather.com/mobile.