UK MNO website homepages – part 2…
By Ben Robinson on Thursday, January 24th, 2008 at 7:17 PM PST In Orange, T-Mobile
So we are back on the case of those UK Mobile Network Operators – this time to take a look at two more of the big four – Orange and T-Mobile (NYSE: DT):
Orange
Orange has it’s very distinctive colour scheme, and an awful lot on-screen – it kinda overloaded my tiny brain, but perhaps that’s a matter of familiarity with the site – I’m not a subscriber so I don’t have cause to visit it regularly (and become familiar with it)! Interestingly, there isn’t a device promo, but instead lots of content and services (including their convergent broadband). So how does it take you, the readership? Like, or…..dislike?!
T-Mobile
T-Mobile has used it’s Pink and Grey colour palette, and whacked in some greens and blues for effect – for me, it’s another one that doesn’t suit, and again, I am just one humble opinion. Both T-Mobile and Orange choose not to use the full width web browser window that was available (contrast with O2 (NYSE: TEF) and Vodafone (NYSE: VOD), here) – controlling the max width allows for a stylised site, but is this at the expense of being able to show more? Well as you can see T-Mobile managed to fit in a lot of textal links, and phone(s) promo – Nokias and Sony Ericssons in this case.
That’s the big four then – colour, layout, and promos – but the question is – who did it best?
Ben




The Orange UK website is really bad. As an Orange customer it serves almost no purpose whatsoever. Apart from the actual content, it hasn’t been updated in terms of style and layout in quite sometime.
Take for instance the new data plans which they released early last year. Can you find infomation on them in the help & support section? With great difficulty. I havent checked in a while, but I don’t expect it to have changed.
Orange began going downhill with the France Telecom takeover, and unfortunately the slope has just got steeper.
I’m only still with them ‘cos I’m a sucker for a cheap upgrade!
Steve
searching is difficult and not pages not loaded fast
even manufacturers website are complex too