Most Brits use their mobile for just txt n voice…

Posted by Ben on Saturday, January 26th, 2008 at 6:27 am under UK retail, Research, Services

snapin

According to new research by SNAPIN software, over 60% of us in the UK are using our mobiles for just the core functions - text and voice. Apparently 30% of the respondents explained their reticence to do more by being saying their were concerned about extra charges. And 18% said they couldn’t be bothered with the instruction manual! There were also some other interesting stats too:

  • only 1% had ever blogged using their device
  • only 3% had used GPS/Sat Nav features
  • 30% had taken and sent pictues using the camera
  • 12% had used internet/email

These results will no doubt add weight to the argument by some analysts that their is a ‘no-frills’ market in the UK, and again their will be the inevitable call for easier-to-understand Tariffs.

Of course the one area where we have no information here is the size of the study - my younger years studying stats and surveys taught me that research where for example 60 people might ‘represent the thoughts’ of 60 million is highly likely to be inaccurate!

I think it’s fair to say Tariffs can be confusing, but set against reports like this are the fact that Nokia’s N95 ‘mini-super-computer’ for example, and likewise a slew of hi-res cameraphones, have done major volumes in most markets!

Perhaps the survey was done in only one city in the UK? I couldn’t possibly suggest which one that might, any thoughts readership…..?!

[Via: Mobile Marketing News]


Related Mobile News:

  • Brits take phone calls while having sex?
  • T-Mobile 3G network does voice and 384kbps data!
  • Mobile voice volume will overtake fixed in Western Europe by mid-2008
  • Sprint’s Voice Command goes silent on July 1
  • Apple launches UK iPhone site
  • 4 Responses to “Most Brits use their mobile for just txt n voice…”

    • James @ Nokia Creative says:

      ‘18% said they couldn’t be bothered with the instruction manual’ More like 80%!!

    • Ben Robinson says:

      You may well be right there! :wink:

    • SMS Text News » Archives » Mind the Gap! says:

      […] about the innovative services and applications people use daily. So I was surprised to read these survey statistics this week apparently suggesting the vast majority, the ‘normal mobile users’, have a […]

    • Andrew says:

      I’d use net features more they make it so awkward to track your spending. It’s like they don’t want you to know until you get your bill.

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