Disqus
… and that’s not all – books sold on Mobile generated 82 million dollars annually! It’s the first stat that amazes me though – it turns the concept of books, and how we consume them on their head (not that reading a book whilst on your head is an enjoyable experience). The whole delivery model could, if this caught on, be knocked for six (although Amazon, those wily foxes, have made their first foray in this direction with their Kindle product).
These stats came courtesy of the International Herald Tribune, but as commentary (link to article below) was added, some great points were made about the uniqueness of Mobile:
- personal mass media
- permanently-carried media
- always-on media
- the media has a built-in payment mechanism(s)
- available on the point of inspiration
- features the most accurate audience measurement of any media
Apparently the whole language system used in these books is also different – with text-message-speak and emoticons littering the pages. And in a scary twist, the books are often ‘written’ (or blogged) on Mobile, as the authors grab spare moments.
As is pointed out neatly, we think of upload from Mobile as being images from cameras, perhaps some video, and a little podcast. But THIS is totally different. Radically different. Could it catch on?
[Via: Communities Dominate Brands]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
