O2 offers iPhone customers more bang for buck - more wireless minutes and text messages for the same tariff
Posted by Will on Tuesday, January 29th, 2008 at 1:17 pm under iPhone, Financial, Apple, Services, O2, Announcements
In an apparent effort to spur sales of the iPhone in the UK, Apple’s iPhone partner, O2, has announced that they’ll be radically changing their iPhone wireless plans. Most O2 iPhone customers will see a three-fold increase in wireless minutes on the same monthly tariff.
O2 iPhone customers on the £35 wireless plan can look forward to 600 wireless minutes (up from 200) and “more than double” the number of bundled SMS text messages. Those with £45 plans can expect to get a bump up to 1,200 minutes and 500 SMS text messages - the same as the current £55 plan. O2 will be dissolving its £55 plan and replacing it with a £75 “super-tier” wireless plan. “Super-tier” customers will be offered 3,000 minutes and 500 included SMS text messages.
The iPhone’s on-contract (18 months) will remain unchanged at £269. Current customers on the £55 plan can choose to save the £10 or upgrade to the “super-tier.” The new plans should go into effect on February 1.
Now, that’s what O2 iPhone customers should have been offered from the beginning. These revised rate-plans may just help boost iPhone sales in the UK - adding to the 190,000 iPhones sold in the first 8 weeks of sales.
[Via: Apple Insider]
January 29th, 2008 at 3:08 pm
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January 29th, 2008 at 3:40 pm
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January 29th, 2008 at 5:01 pm
That’s a lot better but it’s still too demanding. If they subsidized the phone and reduced the contract to 12 months I might actually get one.
January 30th, 2008 at 1:46 am
Yep, it’s better but not enough. They’d have done FAR better to have reduced the initial price to £99 and kept the inclusions the same, making money back throughout the contract on overages.
See also my editorial here:
http://www.allaboutiphone.net/2008/01/iphone-pricing-musings/