Operator outsourcing of games is a GOOD thing….
By Ben Robinson on Tuesday, January 29th, 2008 at 5:42 PM PST In Financial/Corporate News, Gaming
… at least that’s what Sven Halling of End2End says (by the way, his company runs the outsourced games services for Vodafone (NYSE: VOD), amongst others). You may remember a post I made last week relating to Virgin Mobile outsourcing their games and video delivery, so this is a follow-up.
Sven does make a good point actually, in that often in Operators, only a small team is looking after multiple content product areas – so their time on any one category is limited. There is also the issue of potentially legacy billing/reporting systems that have to be managed and interfaced with.
From my personal experience, it’s not something I have seen so much – I have worked inside and alongside content teams of 30-40 people, focused on nothing else – however, I do know of Operators using a ’skeleton crew’ to get the job done, and I can imagine for the smaller players this makes perfect sense.
It is Sven’s opinion that even with this new media platform and environment, you still need first-class retailing, and content management, to drive sales, and reach new segments.
As the article concludes (link below), the net result of all this (irrespective of whether it’s a good thing or not) is that Operator portals have lots of great games on them – absolutely it’s a good thing then!!
[Via: Pocketgamer.co.uk]
i think this a good scenrio
Sony Ericsson is one nasty company. They keep all their best products for Japan. It’s like they don’t want to compete with high-end Nokia phones in Europ
Outsourcing AMERICAN jobs is as good for the economy as a a bullet in the head is good for one’s health! The more AMERICAN jobs sent off shore; the fewer AMERICANS holding down a job. The fewer AMERICANS holding down a job; the fewer AMERICANS can afford the “American Made” product. IF a business wants to do business in the united States of America; it should be REQUIRED to hire LOCAL employees to produce the product!!! Off Shore outsourcing IS NOT A GOOD THING!!!