Holiday Gift Guide »

Why does Japan have the ultimate form factor, yet Europe sticks to the classics?

Categories: Technologies
By: , IntoMobile
Tuesday, January 29th, 2008 at 11:49 AM

mobiletron.jpg

When the Nokia N82 came out I heard a lot of people, N95 owners in particular, say that even though the shiny monoblock offers no significant new features, the sole fact that it is a candy bar was enough reason to pick it up. As someone who was given a Nokia N95 as a present, let me reassure you that even I would have never considered purchasing the device soley for the reason that I don’t like the slide form factor.

The logic is simple: I’ve always owned what the industry likes to call a candybar; they typically have increased build quality, are smaller and have fewer moving parts which can only mean fewer things to break. A majority of the devices Nokia sells are candybars.

Japan on the other hand is different. KDDI recently released their Spring 2008 collection and one form factor recently caught my eye and immediately won a spot in my heart. From this point on I’ll call this form factor mobiletron, analogous to the 80’s cartoon Transformers.

Mobiletron places a strong emphasis on the screen. While we’ve been struggling with 320 x 240 pixels in Europe for what feels like 3 years now, the Japanese have had 800×480 displays for a year. Mobiletron mimics clamshells in the sense that you need to flip open the device to use it. What separates Mobiletron from the clamshell form factor however is the fact that the screen can rotate much like a tablet pc does and lay flat on the keypad enabling a rich video viewing experience. The input mechanism of Mobiletron is a regular old T9 keypad, but thanks to the clam shell properties the buttons are large and there is even enough space to have dedicated application keys.

To understand why Mobiletron is popular in Japan you have to understand their usage habits. In 2005 Japan set a precedent by having more people access the internet on their mobile phones than on personal computers. These large 3 inch screens with their gargantuan resolutions and are protected from scratches and falls by a T9 keypad encourage the consumption of information. The Mobiletron form factor enables larger buttons and therefore you’re seeing an entire generation of authors who have written a novel on their mobile phone and published their work onto the internet for other Mobiletron users to read.

It is said that to see where the wireless industry is headed you just have to look to the east. While we don’t cover too much of what happens in Japan, mainly because their ecosystem is vastly different and incompatible with our reader base and the small fact that none of us can read Japanese, we’re not blind to the technical marvels that get produced in that small island nation.

Why are we in Europe lagging so far behind? Will the iPhone form factor begin to dominate?

I certainly hope not, but I’ve already begun mining for energon in Finland with little success.

[Photo from Gizmodo]

Update: Oh and the Mobiletron I’m talking about, there are a few models, but if you want to see the one that peaks my interest check out the Sharp SH905i.

SPONSORED MESSAGE
Get free domestic and international calls and texts to anyone with the Vonage Mobile app available as an iPhone calling app or Android calling app.

About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • eric Lin

    i too have been pointing out for years that japan has settled on a form factor (though there are still a few sliders, and even a candybar or two out there). not only have they settled on a form factor, but also on a size (the new line up is almost uniform in size) as well as a screen resolution. KDDI did a smart thing, no longer do phones range from QVGA to WVGA, now every single phone in the lineup is WQVGA – 400 x 240. why not 800 x 480? because at 3″ the small pixels really sacrifice legibility while draining LOTS of extra power. i think the new lineup is very smart in size, shape and specs.

  • JonnyBruha

    I still miss that form factor from the 6260 and I was disappointed that the N90, N93, and N93i didn’t bring it back.

  • Doministry

    Well I’m certainly “japanese”.
    I hate candybar, in terms of advanced functionality.
    I want Mobile TV!

  • ben

    I, for one, miss the days when Japan was producing the smallest, sleekest phones out there (ah, how I miss my unbelievable tiny docomo phone from 2000). Japanese phones now have outsize proportions, which may be fine if you’re carrying a purse, but not if you prefer to stick the phone in your front pocket. Moreover, the phones have what must be some of the worst software anywhere (eg, the delete button can be a 1, 4, 5, 6 or 7 in my phone depending on the current menu).

    On the other hand, I certainly appreciate the dizzying array of functions on offer. Comparing the tech specs of the phones above to the iPhone or a Nokia is particularly instructive, but for my money, I’d prefer the software, form factor and functions of the Nokia or iPhone.

    The Japanese market is very different from that in the U.S./Europe. For one thing, the Japanese language is well suited to input on a T9 keypad. Most Japanese also spend an extraordinary amount of time on the train each day, which makes mobile tv/internet extremely useful. But then, Japanese phones don’t have functions which we take for granted, i.e., a mute button, as most Japanese wouldn’t be caught dead working outside of the office (as they never leave the office).

    The bottom line is that the more competition we have here in Japan, especially from Nokia, Motorola, Apple and the like, the better. Japanese phones are not the end all, be all, especially if you’re looking for slick software and a tiny form-factor.

  • viipottaja.

    Ben, excellent and refreshing insight instead of the usual uncritical tech “journalist” drooling over “features and specs”.

  • Stefan Constantinescu

    What is wrong with drooling over tech specs? Can’t anyone be a geek anymore? :twisted:

  • foobar

    Might it be that japanese, chinese and even korean benefit more from higher resolutions as the glyphs are considerably more detailed than the latin and cyrillic alphabet?

    If extra resolution comes free regarding all the other aspects involved, sure, there’s nothing against it, but I don’t believe it does.

  • Mike

    @eric Lin:
    KDDI’s Spring 2008 Collection still has WVGA.