Google mobile search knows where you are (kinda)
By Ben Robinson on Wednesday, January 30th, 2008 at 7:13 PM PST In Mobile Advertising
Google (NSDQ: GOOG) has added some code to it’s “Mobile” search [engine], that allows it to recognise where you are (to some extent) – so you’ll get the right search page, and then relevant results. Oh, and also there is this teeny point about Google being able to deliver the right advertising (targeted is the word in the ‘trade’ ) – hmmm, is any advertising ‘right’? 
You can read a full story here:
[Via: Mobileshop.com]
Yes, there are “right” advertisements – those that are relevant to a person (based on his history, interests or hobbies), are also pertinent (at the right place, at the right time), respect the customer’s preferencies and are servicial to him – more than selling anything to him, they help. Mobile marketing is uniquely positioned to deliver such experience.