Japan to get mobile phone “sommeliers,” professionals who will guide consumers through handset’s features

Posted by Dusan on Wednesday, January 30th, 2008 at 3:00 pm under General

mobile phone in JapanJapan’s communications ministry will start licensing mobile phone “sommeliers” to help consumers cope with complicated functions as mobile telephones become ever more advanced. The idea is to launch an exam to license specialists who sell mobile phones.

A ministry official commented the decision, “we hope they would be able to explain complicated functions and charge systems to consumers, much like wine sommeliers guiding you.”

Interesting idea. I wonder which country will be next to launch something similar. Korea, Finland, Sweden… What do you think?

[Via: textually.org]


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    • 4 Responses to “Japan to get mobile phone “sommeliers,” professionals who will guide consumers through handset’s features”

    • Disney » Blog Archive » Japan to get mobile phone “sommeliers,” professionals who will guide consumers through handset’s features says:
      January 30th, 2008 at 4:36 pm

      […] IntoMobile - Mobile Phone News and Reviews wrote an interesting post today on Japan to get mobile phone "sommeliers," professionals who will guide consumers through handset’s featuresHere’s a quick excerpt Japan’s communications ministry will start licensing mobile phone “sommeliers” to help consumers cope with complicated functions as mobile telephones become ever more advanced. The idea is to launch an exam to license specialists who sell mobile phones. A ministry official commented the decision, “we hope they would be able to explain complicated functions and charge systems to consumers, much like wine sommeliers guiding you.” Interesting idea. I wonder which country will be next to launch s […]

    • newtype2011 says:
      January 30th, 2008 at 9:26 pm

      Awesome. Job.

      Although highly unlikely, I hope something like this would come to the USA. But first, we actually need people who care about phones -

    • The Moment Soft Serve | A Chanel Phone, WiFi Balloons, Velcro Outerwear « - T Magazine - New York Times Blog says:
      February 21st, 2008 at 2:57 pm

      […] Struggling with text messaging? The Japanese Ministry of Communication will soon be licensing mobile phone sommeliers… No reception? Google may soon join forces with a company that enlists dairy farmers to launch […]

    • The Moment Soft Serve | Chanel’s Chocolate Phone, Ikea Chic, Diamonds For Slashers « - T Magazine - New York Times Blog says:
      February 21st, 2008 at 5:16 pm

      […] in 2006? … If picking out a new mobile handset makes your head hurt, sounds like you need a mobile phone sommelier… No reception? Google may be launching balloons in rural areas to provide signals 40 times more […]

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