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Buongiorno has revealed plans to roll out it’s Mobile Social Networking service (called ‘Bing’) in several countries, including Australia, New Zealand, India, and Indonesia. This is after successful trials in South Africa and Austria, where 380,000 users were sending over 5m messages/week, and registering over 850,000 downloads – impressive numbers!
The Java app apparently combines the best of SMS and IM together, providing an open platform for Mobile chat. Because it’s Java it will run on pretty much most handsets, on most networks in the world – quite an advantage when you consider the limitations other services have.The target user group is 16-18 yr olds, however users up to the age of 28 are being targeted (I would imagine less accurately).
Oddly enough I was having a conversation about Mobile IM the other day with one of my colleagues, and we agreed our thinking was that we just want a service that we can use on Mobile, but that we already registered with (some years ago) on the interweb – you can probably guess which one 
But what say you – new app, interweb app adapted for Moby, or “No app thanks, I’ll just use SMS” ?!
[Via: Mobile Marketing Magazine]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
