O2 and Endemol create ‘cell’ – mini Mobile TV series!
By Ben Robinson on Thursday, January 31st, 2008 at 5:27 PM PST In Mobile TV, O2
O2 has teamed up with Endemol to create a 20-Episode TV series called ‘Cell’, which has been made exclusively for Mobile. It starts off tomorrow, with 3 episodes coming per week at 50p each, or a package deal for £3.50.You have to be an O2 (NYSE: TEF) sub, and from NOW, you can text ‘cell’ to 2020 to get a link to the microsite for the series.
Well, being an O2 sub, and liking my video content, I just did send the text, got the link, and have now seen the Trailer – and it looks spectacular! The production value really does look up there, not like some of the previous “Made for Mobile” content that has appeared on our screens 
So, here’s how it is going to break down – I’ll get busy from tomorrow, when the series starts, clue-ing you all in on how this series goes down, but for right now it’s a big THUMBS UP to O2 for innovation!
[Via: Techdigest.tv]
