Disqus
O2 has teamed up with Endemol to create a 20-Episode TV series called ‘Cell’, which has been made exclusively for Mobile. It starts off tomorrow, with 3 episodes coming per week at 50p each, or a package deal for £3.50.You have to be an O2 sub, and from NOW, you can text ‘cell’ to 2020 to get a link to the microsite for the series.
Well, being an O2 sub, and liking my video content, I just did send the text, got the link, and have now seen the Trailer – and it looks spectacular! The production value really does look up there, not like some of the previous “Made for Mobile” content that has appeared on our screens 
So, here’s how it is going to break down – I’ll get busy from tomorrow, when the series starts, clue-ing you all in on how this series goes down, but for right now it’s a big THUMBS UP to O2 for innovation!
[Via: Techdigest.tv]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
