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This isn’t actually hot news, but it’s interesting nevertheless. The idea that famous fashion powerhouses want a piece of the mobile action is everything but new. We already have Armani and Prada phones available today, and Tag Heuer is reportedly in the midst of launching its own handset.
And now, we have a new piece of information suggesting that Dior and Swarovski may also be interested to jump in. Their shareholders certainly won’t have anything against the idea. If it’s designed correctly and is aligned with the overall brand image and strategy, it can only add more profits for them.
According to some experts, in the next three years non-traditional brands, including fashion designers, may grab up to 20% of the global market, selling around 200 million handsets a year. That’s a number worth every respect and I doubt it’s something people from the fashion industry can simply ignore…
[Via: textually.org]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
