Disqus
O2 and 3 have joined up to form “EyeVibe”, which is a mobile video community that combines the successful “SeeMeTV” and “LookAtMe!” services. Both services were created by Yospace, who are hoping to create a single community with the best of both worlds. Members will obviously be able to submit videos, but also message, vote, and comment between each other.
Since the launch of the original services, users have paid for 32 million downloads, earning more than £800k for the 60,000 users who have submitted clips. The services also generate over 28 million mobile page impressions per month.
Does anyone else think these numbers are impressive? I know from personal experience how popular the SeeMeTV service was – because I was involved working on it for time, getting the mobile video and audio formats right! Yospace are a great company, and this does seem like a masterstroke, getting two Operators who are well known by themselves, to partner to form a giant service.
As a continuing part of the inaugural Ben rating system, 3, O2, and Yospace get:
… the full 5 stars for innovation, and proving that UGC can monetize when done well!
[Via: Mobile Marketing Magazine]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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