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Did I say “one beeeeleeeeon dollarrrs”?! No, actually I said Two. Billion.
Yep, that’s the amount of annual revenue that apparently could be generated, if a Mobile/Handheld (or M/H for those in the know) standard was chosen quickly, according to the NAB technology advocacy program.The report concludes that new M/H DTV (Mobile/Handheld Digital Television) services can be maximised if an ATSC standard is released by early 2009.
For those of you that don’t know, ATSC is the US standard for Digital Terrestrial Broadcast, so the report is essentially saying that a piggyback or interworking between what exists, and a future Mobile standard is what’s needed. Of course, there are many “wonderful” variations of Mobile TV, as I’ve noted before – but the likelihood of getting the entire value chain to stick to one standard is not very likely, as has been evidenced by deployments of M-TV so far. There are even variations within standards, as well as between them!
It’s an interesting report nonetheless, because again it’s predicting big things for Mobile TV – the questions that are at the forefront of most (commercial) peoples’ minds though are how they are going to monetize the various features and services on offer.
So here it is – if you could get broadcast Mobile TV, what features would you pay for? Premium TV channels, interactive competitions/quizzes, associated content download, or something else?
[Via: PhoneContent.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
