ROK announces FreeBe TV Advertisers
By Ben Robinson on Friday, February 8th, 2008 at 6:37 PM PST In Mobile Advertising, Mobile TV
ROK Entertainment Group has revealed that Cadbury Creme Egg, Twentieth Century Fox Home Entertainment ‘24’ and Codemasters are the first brands for its free mobile TV service, FreeBe TV.
For those who don’t know, FreeBe TV is subscription-free (hence the name I woud imagine), multi-channel Mobile TV, that can be streamed (unicast) over 2.5G/3G/WiFi. Interestingly, it’s also available via Nokia (NYSE: NOK) Video Center on the N95 and N95-8GB!
Apparently there is a mix of live and VoD TV – and there is a clear implicit caveat here, let me say it LOUD – YOU NEED AN UNLIMITED DATA TARIFF! (there, was that clear?!)
In return for Free TV, users get 10 seconds of advertising per 10 minutes of video footage – which I personally think is quite reasonable.
[Via: Mobile Marketing Magazine]
