Disqus
ROK Entertainment Group has revealed that Cadbury Creme Egg, Twentieth Century Fox Home Entertainment ‘24’ and Codemasters are the first brands for its free mobile TV service, FreeBe TV.
For those who don’t know, FreeBe TV is subscription-free (hence the name I woud imagine), multi-channel Mobile TV, that can be streamed (unicast) over 2.5G/3G/WiFi. Interestingly, it’s also available via Nokia Video Center on the N95 and N95-8GB!
Apparently there is a mix of live and VoD TV – and there is a clear implicit caveat here, let me say it LOUD – YOU NEED AN UNLIMITED DATA TARIFF! (there, was that clear?!)
In return for Free TV, users get 10 seconds of advertising per 10 minutes of video footage – which I personally think is quite reasonable.
[Via: Mobile Marketing Magazine]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
