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Mike Short, Head of R&D at O2 UK, was interviewed by Mobile Marketing Magazine, about what he expects to see at MWC – below is a brief bulleted summary of the key points:
- Mobile Data and Applications – lots around 3G, Mobile Internet, and Mobile Email
- Mobile Commerce and Banking – NFC (Near Field Communications) contactless payment, and “Money by Mobile”
- Mobile Advertising – a lot of activity in this area as it finally becomes mature
- Screen, Eyewear, and Accessories – the world of Mobile moving from verbal to visual e.g. pico-projectors
- Mobile Communities and Social Networking – lots of excitement after recent announcements such as EyeVibe
- M2M (Machine-2-Machine) – for example Telematics services
- Various – lots on Mobile TV, Bar Codes, GPS, and Environmental solutions
Of course the IntoMobile team are now in Barcelona, so expect a cavalcade of updates from us in the next few days, and we’ll see how of much of the above appears – I would bet a large amount!!
[Via: Mobile Marketing Magazine]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
