Disqus
BT is ending it’s Fusion service for the consumer market, after only 45K subs registered since 2005.
The idea behind it was to sign up (lots of subs) who were in to the idea of cutting bills by routing calls over WiFi when they were at home.
Many commentators have blamed the lack of (good/variety) handsets, and the fact that “traditional” MNOs have also been expanding with their own innovative services.
BT is now turning focus on to services stemming from it’s “home hub” DSL router, and a device partnership with HTC. It also runs a large number of “Openzone” WiFi hotspots around the UK.
All this comes at a time when BT’s shares have just dropped 10% due to missing it’s quarterly targets – it blamed that on a drop in premium rate revenues (due to the “phone/text in” scandals that have been occurring almost weekly in the UK in recent times). Oh and also much tougher competition in the Broadband sector.
[Via: Mobile Today]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
