Vodafone to roll out self-help service directly on handsets

In an effort that’s clearly designed to cut customer support costs, Vodafone (NYSE: VOD) will launch advanced customer services directly on the handset to give its subscribers “customer care and billing information” in real-time. The service will not only provide users with a self care facility but also gives Vodafone an added opportunity to provide interactive promotions and tutorials, such as step by step guides on how to use the mobile internet to download music or how to send an MMS.

Initially, only smartphone users will be able to use the self-care service, but the aim is to extend to the majority of handsets on offer from Vodafone over time.

Rolling out user-friendly self care services will NOT replace current customer care channels, but merely provide another support channel for the customers.

Finally, in case you care, SNAPin Software is the company that provides the solution behind the service.